品牌形象识别 Better Bodies Hi 是为一家健身工作室打造的品牌形象识别系统。该识别系统以一款分三个阶段渐变的字体为基础。当访客从接待区走向训练区时,标识上的字体逐渐变粗、变大。最纤细的字体样式在接待区被克制地使用,营造出宁静的氛围。最粗重的字体样式则应用于训练区,字高超过一米。该字体被运用于标志、网站、导视系统及印刷品之中。这种层层递进的字体变化,帮助使用者一步步让身心为运动做好准备。
项目名称 : Better Bodies Hi, 设计师的名字 : Takahiro Eto, 客户姓名 : Better Bodies Hi.
This exceptional design is a winner of platinum design award in toys, games and hobby products design competition. You should definitely see the platinum award-winning designers' design portfolio to discover many other new, innovative, original and creative toys, games and hobby products design works.
